Andrew Pridham will not be accepting any peace offering from Eddie McGuire, who escalated the feud between Sydney and Collingwood by labelling the Swans: "The greatest protectors of their self-interest of any organisation that god's put breath into.''

Two days after likening McGuire to Clive Palmer, the Swans chairman is showing no signs of waving the white flag, on Monday accusing the long-serving Collingwood president of having a conflict of interest through his dual roles as a football administrator and media personality. He also believes McGuire has too much power in the AFL.

The war of words was triggered by McGuire describing John Longmire as "petty" last week for refusing a coaching role with the international rules team. But the relationship between the clubs has been strained since McGuire's racial slur on Adam Goodes last year.

Pridham said McGuire had been "constantly talking the game down" with his recent comments and lambasted him for "demeaning" his club and the competition.

McGuire used his radio program on Melbourne's Triple M on Monday morning to say the Swans had "no interest whatsoever in developing the game" and as a result had resorted to "cheque book recruiting''.

He said Sydney, which has signed Kurt Tippett and Lance Franklin to multimillion-dollar deals in the past two seasons, "haven't developed anything" in Sydney.

"They've let blokes march out of the joint because they had no interest, because they opened the cheque book up and go after everyone," McGuire said.

"They've been doing it since Gerard Healy went up there [at the end of 1985]. They are the greatest protectors of their self-interest of any organisation that god's put breath into.''

McGuire facetiously told the Swans to "get stuffed", and on his Fox Footy program on Sunday night accused them of being overly sensitive, and described the now scrapped cost of living allowance as the "greatest rort of all time".

Pridham said those remarks demonstrated McGuire did not know "how to distinguish the line between Collingwood president and being in the media".

"That's something that's apparent to everybody," he said. "The lines are so blurred and he's had so much to say, which is generally negative, I think it's not right, and other clubs think the same thing."

Pridham said he had received messages from three rival club presidents supporting his stance against McGuire.

He rejected McGuire's assertion Sydney had let NSW product Lenny Hayes slip in the 1998 draft. Instead the Swans secured Jude Bolton, who retired last year after 325 games and two flags, three choices earlier.

Pridham also said McGuire was ''factually incorrect'' to claim the Swans had not voted for the creation of Greater Western Sydney.

He said he had no axe to grind personally with McGuire but did not approve of his attacks on rival clubs.

"If you look at it, he's constantly talking the game down. He's had a go at Geelong, Gold Coast, GWS, us. He's called players spud, he's had a go at the WA Football Commission ... he's had a go at the AFL for having Collingwood play on a Sunday afternoon in the wet," Pridham said.

"I have nothing against Eddie, what I have objection to is when he gets away with saying things that aren't true and they become law.

"I just have objections to him demeaning the Sydney Swans and the competition generally. His commentary, I mean that in a broad sense, is so often negative.

"I've got no problem with him defending Collingwood, but I don't think that means you have to attack other people."

McGuire said on Sunday it was time for him to "have a cup of coffee with a few blokes [in Sydney]'' in order to calm the waters, but Pridham was more interested in action.

"There's no point having coffees or beers, or martinis or anything if it's just words and the behaviours don't stop," he said.

"History between Eddie and [former Sydney chairman] Richard Colless would suggest that hasn't occurred for a long time.

"Through his media he starts it, makes the comments, we respond then he turns around and says we're attacking him. Don't attack us and we won't even talk about you."