THE Nundle Woollen Mill hopes third time’s the charm at the Inland Tourism Awards when they’re awarded in Griffith on July 26.
Owners Kylie and Nick Bradford were finalists in the Heritage and Cultural Tourism section in 2012, won the category last year and hope to make it two in a row this year, as they are finalists in the same category.
“The tourism experience we are giving visitors is pretty unique,” Mr Bradford said.
“We’re now running guided tours almost every day and they’re being well received by visitors.”
Mr Bradford said visitors left the mill with completely different thoughts about wool, especially about it being an all-year-round fibre, not just for winter.
“We are giving customers a great experience,” he said.
The proof is in the numbers, with visitor numbers up – 30,000 people through in the past year – and a 15 per cent increase in sales on last year.
“It means that our visitors are coming here and have seen value in the product,” Mr Bradford said.
Mr and Mrs Bradford have owned the mill for some time, but have only lived in Nundle full-time since October and they see that as a factor in driving up the numbers.
“Kylie is constantly restocking,” Mr Bradford said.
“That means stock is constantly arriving and we’re not missing a sale and we’re not giving our customers an excuse not to buy.”
Mr and Mrs Bradford said, with numbers up and improvements being made, they see the mill as a more worthy winner than it was last year.