Mr Lyon, the owner of Walcha Prime Meats, is still buzzing from having his lamb showcased on My Kitchen Rules during Tuesday night’s episode, featuring locals Cathy and Anna Lisle.

But while the exposure for his business was invaluable, the finished product left a raw taste in his mouth – and the mouths of diners.

“It would have been nice if they’d showcased it a bit better,” Mr Lyon said.

“It might be the best lamb in the world but if it’s undercooked, it loses a lot. Those cooking shows seem to always have meat a bit underdone, but that’s not how normal people eat it.”

He said the scene featuring the Lisles in his butcher shop was shot in late November.

“We just had a phone order for 15 lamb backstraps and we actually thought it was a hoax because you don’t normally sell that many at once,” Mr Lyon said.

“It was a really big surprise when Anna and Cathy and three or four cameras came through the door.”

He was hopeful the show would be a boost for the Walcha lamb industry, considered the producers of some of the nation’s finest lamb.

The butcher shop has released a range of “MKR specials” for lamb and scotch fillets in its shop and on its website.

As for the Lisles, Mr Lyon said the mother and daughter were good enough to win the series.

“They did a great job overall and I’m confident they’ll be there at the end,” he said.