Radio station 2AD has launched a drought relief appeal, which will run until March 31, with donations distributed in the first week of April by the Salvation Army.

Member for Northern Tablelands Adam Marshall kicked off the appeal on Tuesday with a donation to the Farmers in Need account at the Armidale branch of New England Mutual.

2AD station manager Steve McMillan said New England communities had relied upon those on the land for a long time.

“We’ve been riding on the cattle and sheep’s back, so to speak, and this is a good time to give back,” he said.

“Farming is not just a way of life; it keeps everyone alive – if the farmers are struggling, then the New England’s towns and cities and communities struggle.”

He said money donated would be used to purchase stock feed, water and groceries, and certain goods would also be accepted.

Mr McMillan is also encouraging other organisations to come up with their own fundraisers.

“Schools could help out by running things such as ‘free-dress’ days; sporting groups could run a fundraiser of some sort; we’re just calling on all businesses to think of some way to help out,” he said.

“Any organisation or business which holds an event to raise money for the appeal, we will promote their business on air and also promote the fundraiser they intend to hold.”

Donations to the appeal can be made at any branch of New England Mutual or paid directly to:

Account name: New England Drought Relief Appeal

BSB: 962 000

Account number: 735 555