COLLABORATION combined with determination will play an important role in attracting visitors to the region, a workshop of New England tourist officers has been told.
Inland Tourism NSW chief executive Graham Perry told the Community Roadmap workshop in Uralla that a positive approach to destination management would drive the growth in visitation to the region.
It was attended by more than 30 visitor information centre staff and tourism operators from across the New England region.
One of the aims of destination management was to clearly focus the destination’s core offering ensuring that the “promise” both reflected consumers’ needs and wants and that it could be delivered.
The Uralla Community Roadmap workshop wrapped up a series held throughout the northern region over recent months.
“What I noted was the passion displayed by attendees and their willingness to work together to achieve a positive outcome, rather than openly compete with each other,” Mr Perry said.
Workshop facilitator Renae Darlington explored and reviewed a segment called “regional analysis”.
There was also with discussion on guiding principles, getting there, destination priorities, strengths of the region, key challenges faced in the industry and how to take advantage of regional opportunities to increase tourism expenditure.