THE first-ever comprehensive survey into the city’s annual country music festival has been delivered.
The survey data and its independent analysis were late yesterday presented to council by the consultants who undertook the project which began four months ago.
Nearly 3400 respondents – festival fans, artists, industry representatives and business operators – took part in the survey.
An overview of the results was presented to the council’s Festival Strategic Working Group yesterday afternoon.
It will be this group’s responsibility, along with council staff, to put in place strategic and operational plans which are formulated from the analysis.
Councillors were also briefed last night, as were stakeholders who had been involved in focus groups during the survey period.
The survey results comprise six reports and data which is contained in a 250-page document.
Tamworth Regional Council mayor Col Murray said there was a lot of information to consume and the snap shot provided yesterday was an overview.
He said the council would go through the documentation in all its detail and then begin the process of using the information to formulate its plans.
He said three main areas would be the foundation of the strategy: working with artists, industry and fans.
Cr Murray said while the overall prognosis for the festival was healthy, there was work to be done in the areas of accommodation, busking, communication and some price-related areas.
“Our priority now is to go through the reports and all the data to formulate our plans.
“Once we have had the opportunity to do that we will get to work on implementing improvements,” he said.
“Also, part of the process of continuing to evolve the festival will be to conduct ongoing research so any problems identified by the festival community can be dealt with.”