When MasterChef's ratings went off the boil earlier in the season, some predicted its demise. The forecasts were premature as it turned out - the show hotted up to claim the No.1 spot last week.
Now Ten is relying on the high profiles of former MasterChef contestants, including Julie Goodwin and Kate Bracks, to deliver further ratings gold over the next few weeks.
The screening of MasterChef All Stars at the same time as the Olympics (on Nine) seems a clever move for Ten by providing a nightly alternative to non-stop sport.
''There is a healthy appetite out there for MasterChef that has never changed,'' says the executive producer of the show, Margie Bashfield. Slotting straight back into its 7pm week-night slot, the show is a testament to how much Ten - and MasterChef's executive producers - believe in the format.
''There have obviously been a lot of people talking about MasterChef's star fading. Those headlines make me chuckle,'' Bashfield says.
Interestingly, Nine's Olympic coverage starts at 6.50pm on week nights, after an abbreviated Today Tonight. Some might speculate the Olympic broadcaster wants to grab the audience before MasterChef All Stars begins.
So why are so many former MasterChef stars keen to go back on the small screen?
''It's a walk down memory lane,'' Julie Goodwin says.
The former contestant says the show's biggest drawcard was that it raised money for a nominated charity (Oxfam). ''I didn't go in there looking to beat people,'' she says. ''I went in there to raise money.''
According to Bashfield, ''it's like the family has all got together [again]. It's so exciting to see these all-stars cook again.''
Goodwin was surprised how nerve-racking it was going back into the MasterChef kitchen. ''There's just something about that place,'' she says, laughing. ''It's a very public forum, so I didn't want to make a twit out of myself.''
The format involves the 12 cooks split into three teams, according to the year they initially appeared in the show. Goodwin says ''every single person there was wonderful''.
Although the contestants were asked to stay in a house together during filming, there were some special privileges this time around for the all-stars. ''We were allowed our phones with us all the time,'' Goodwin says.
''We were allowed computers, we could call whenever we wanted to and we were home on the weekends. It was lovely, a completely different scene.''
Goodwin says MasterChef is still going strong and has plenty of life left. ''Everything has its ebb and flow,'' she says. ''I don't think it's declining at all. I think people still love it; there's just been a lot of choice this year.
''As one of the producers said to me, it's perhaps no longer a juggernaut, it's just a hit.''
MasterChef All Stars screens tonight at 7.30pm and on week nights at 7pm.