HEROES: Sandy Baldwin and Simon McLachlan of Matilda Fuel Nemingha are being congratulated by motorists for having the cheapest fuel in Tamworth. Photo: Geoff O’ Neill 110712GOF03
THE petrol pumps were kept busy at Matilda Fuel Nemingha yesterday as word spread the service station had the cheapest fuel in Tamworth.
With a diesel price 12 cents cheaper than the big service stations up the road, customers were waltzing out the door with a saving of up to $12 dollars on an average tank.
The business reported an increase in trade courtesy of yesterday’s snapshot of Tamworth fuel prices in The Northern Daily Leader.
As the battle over fuel prices in the city heats up, the operators of Matilda Fuel are seen as the heroes. There is cheaper petrol too at Kootingal and Bendemeer.
But two-and-half hours south of Tamworth yesterday the petrol price was a further 11 cents per litre cheaper.
Unleaded was selling for 128.9 along the New England Highway at Singleton.
The variations, it is claimed, are all about market share. When a fuel company discounts in one market to gain or maintain market share the price goes up somewhere else to maintain volume margins.
It appears Tamworth is not a discount market and is lacking some serious competition.
