Men hit the shops in packs

Young men hunting in packs for fashion items and gadgets has become a Boxing Day shopping trend, retailers say.

Australian National Retailers Association chief executive Margy Osmond said that was not at the level retailers would like, but at least it was not going backwards.

“So let’s hope that everybody gets out there and parts with a few pennies over the next few days,” she told reporters at David Jones’s crowded shoe department on Wednesday.

An emerging Boxing Day trend was the number of men out shopping, she said.

“Last year we saw a lot of men in the front of the queue to get in-store and this year they’re out in force.

“We’re seeing groups of guys coming in and they’re buying fashion and they’re buying gadgets,” Ms Osmond said.

“So clearly the boys are having a nice day out together to do some shopping, so I’m sure this is a trend we’re going to see more of.”

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