COUNTRY was the flavour of the day at a JB Hi-Fi in-store performance yesterday, only days after the store’s welcome opening in Tamworth.
Tamworth store media manager James Weighman said staff were amazed at how popular the store had been so far.
“Since we’ve opened, people have been thanking us for opening. I have never been at that stage where people had thanked us, although I have opened another store,” he said.
“We have the biggest selection of country music in the country and it’s up to us to make sure we are up with the up-and-comers.”
He said staff were pleased with the response Lee Kernaghan garnered yesterday.
Troy Cassar-Daley will be appearing at the store on December 4. Lee had the crowd, particularly the younger members, up and dancing for three songs from his latest album, Beautiful Noise – the title track, Ute Me and Dirt Music.
Metal and alternative music was also proving popular in the store’s opening days.
Mr Weighman said the store was looking at getting other artists from these genres as well.
Music was not the only popular item walking out of the store. Computers, televisions and cameras have been proving popular with Tamworth consumers.
Lee appeared at the store and signed autographs for enthusiastic fans, selling plenty of copies of Beautiful Noise, while in Tamworth as Dwight Yoakam’s special guest.
Dwight (and Lee) performed at the Tamworth Regional Entertainment and Conference Centre last night and proved a hit with the country crowd from Tamworth and as far afield as Stanthorpe in Queensland, Geelong in Victoria and across NSW.
Mr Weighman said JB Hi-Fi’s Tamworth store had big plans for next year’s Country Music Festival and was working closely with Universal Music on in-store appearances.